#1 Book to Power GenAi with Neuroscience to Win the Minds of Consumers

neuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to gain a competitive advantage in the marketplace.

4x published author, Dr. A. K. Pradeep, and his team of experts from SensoriAi, reveal their Neuroscience and Generative AI secrets from their revolutionary work with brands.

SensoriAi is the world's ONLY firm combining advanced neuroscience learnings with the creative genius of GenAi. This book is both a primer on neuroscience, GenAi, and a library of practical daily applications for Consumer Understanding, Product Innovation, Sensorial Innovation, and Desire evoking Messaging.

Who is the book for?

If you are and executive, business leader, designer, specialist or scholar in any of these following professions, neuroAi is the daily practice handbook and guidebook for you:

• Consumer Insights
• Product Innovation, R&D
• Marketing, Brand Management
• Fragrance Design
• Flavor Design
• Packaging and Visual Imagery Design
• Customer Experience Creation and Curation
• Advertising Design
• Digital Marketing, Signage, and PDP design
• Music Analysis and Design
• TV Script, Ratings Analysis
• GenAi Business Transformation
• Human Resources
• Business Education
• Neuromarketing

Topics Covered:

• How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses
• What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of
• How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty
• How TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and Dialogs
• How to design Fragrance, and Flavors using neuroAi in a transparent manner breaking the stranglehold of the Fragrance Flavor Cartel, and democratizing innovation
• How a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to create breakthrough Innovation, protectable IP, and drive Consumer Desire for products
• How to build Scalable capability, and Topline growth using neuroAi within the enterprise

neuroAi is the Manual on how to put Humanity back in Charge.

The book reveals how to put humanity back at the center of technological change, and not at its periphery. The book reveals how to integrate iterative neuroscience-based design into enterprise processes that leave humans in charge of this incredible technological marvel - GenAi.

neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's.

This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on Top Line Growth―build and grow revenues while exciting and winning consumers.

Table of Contents

Part 1 Neuroscience and Ai

1 neuroAi for Marketers, Product Designers, and Executives

2 The Perceptual Brain

3 The Teen Brain

4 Gender and the Brain

5 The Maternal Brain

6 The Middle-Aged Brain

7 The Senior Brain and What It Prefers

Part 2 neuroAi Applications

8 neuroAi Applications across Categories and Industry Sectors

9 desireGPT – Drive Desire with neuroAi

10 The Consumer Experience

11 brandGPT – neuroAi-Powered Design of Brands

12 trendGPT – Discover Trends and Product Innovations Using neuroAi

13 packageGPT – neuroAi-Powered Package Design

14 fragranceGPT and flavorGPT – neuroAi-Powered Design of Fragrances and Flavors

15 musicGPT – Extract Emotions in Music and Generate Original Music

16 adGPT – neuroAi-Powered Advertising

17 scriptGPT – Writing Entire TV Shows, Plots, and Dialogue

18 luxuryGPT – Premiumize Products Using Brain Codes of Luxury

19 buzzGPT – Drive Virality through neuroAi

20 Imagine Our Future

Review

"AI is everywhere now, but there's precious little practical information about it that's available to people. 'neuroAi' changes that. The big add is that the book also covers consumer neuroscience. It's a book that everyone who wants and needs to get a good grasp of this stunning technology, and how the mind works, should have."

—Priya Nair, Business Group President, Beauty & Wellbeing, Unilever

"Another excellent book from Dr. Pradeep. He not only demystifies the role of AI and GenAI but also merges it with the principles of Neuroscience, thereby making it a very practical handbook for all professionals being influenced by AI. Dr. Pradeep is uniquely placed to bring multiple domains of AI, GenAI, Neuroscience and combine them in a way that makes it easy for practitioners to understand and more importantly leverage this fast-growing technology to develop a competitive advantage in the market."

-- Pankaj Chopra, Vice President & Head, Analytics & Insights, Mondelez International

About the Author

DR. A.K. PRADEEP is the founder and CEO of sensori.AI, the world’s only firm combining AI with advanced neuroscience learnings. He is continuously sought after by major global corporations for guidance on the application of artificial intelligence, machine learning, and now neuroscience to their fields. sensori.AI is pioneering new methodologies and marketplace solutions for many of the most challenging business problems. Dr. Pradeep’s The Buying Brain serves today as the preeminent book in the global field of neuromarketing―the marriage of advanced neuroscience to marketing. It has been widely disseminated worldwide, published in multiple languages, and continues to be read by many of the leaders of the largest companies across many categories. In consulting with those leaders, Dr. Pradeep draws upon the book’s content to assist them in formulating the most effective marketing and new product innovations.

DR. ANIRUDH ACHARYA serves as the Chief AI Officer at sensori.AI, where he has led a wide array of GenAI and ML projects across varied industries from media and television, retail, mortgage, healthcare, shopper analytics, and more. He has a background in physics and mathematics. A gold medalist in his undergraduate degree, he went on to specialize in theoretical physics with a focus on gravity, particles and fields.

DR. RAJAT CHAKRAVARTY, Chief Operating Officer at sensori.AI, has orchestrated sensori.AI’s evolution from a groundbreaking startup to an industry leader in neuroscience-based GenAI innovations. His invaluable expertise in optimizing complex processes and fostering a culture of excellence have unraveled novel growth opportunities for the Fortune 100 worldwide. A rocket science alumnus from IIT Bombay, his commitment to scientific rigor and client success makes him a dynamic force in leveraging neuroAI to create a smarter, more efficient world.

RATNAKAR DEV is a pioneering technologist with a proven track record in early-stage startups leading to acquisition in various fields including CAD, healthcare, neuromarketing, and collaboration. Currently, he serves as the Chief Technology Officer of sensori.AI. Prior to this, he was the CTO of machineVantage Inc., where he developed AI and machine learning tools for innovation in product development and marketing.