Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

Table of Contents

Chapter 1: What Do People Need?

Chapter 2: Who Are theUsers?

Chapter 3: How Do People Current ly Solve a Problem?

Chapter 4: What Is the User's Workflow?

Chapter 5: Do People Want the Product?

Chapter 6: Can People Use the Product?

Chapter 7: Which Design Generates Better Results?

Chapter 8: How Do People Find Stuff?

Chapter 9: How to Find Participants for Research?

Review

It's easy to say "Go talk to your users to find out what they want". It's much more difficult to understand how to do this effectively. Tomer does a brilliant job of explaining how to do this, along with giving the reader a clear methodology and substantive examples. --Brad Feld, managing director, Foundry Group

For my money, there's no one who knows more about conducting user research or who s better at explaining how to do it in truly lean fashion than Tomer Sharon. My advice? If you care about getting your product right, buy this book. (It's worth it for the chapter on recruiting participants via social media alone.) --Steve Krug, author of Don't Make Me Think

Validating Product Ideas Through Lean User Research by Tomer Sharon contains new methods for understanding customers, gathering hidden insights, and ultimately building amazing products. If you're a novice, this book will give you the tools to leapfrog your competition. If you're savvy, this book will catch you by surprise with techniques you should have been using years ago. Overall, I haven't been this excited about a Lean book in years. --Trevor Owens, entrepreneur, founder, and CEO at Javelin, author of The Lean Enterprise

About the Author

Tomer Sharon is a leading voice on the topics of design thinking, user experience, and lean research methodology. Tomer is Managing Director, Head of User Research & Metrics, at Goldman Sachs. He is the author of two books, Validating Product Ideas (2016) and, It s Our Research (2012). Previously, Tomer was Head of User Experience at WeWork and Sr. User Experience Researcher at Google Search. He has mentored organizations on user research methodology, has given keynotes, and taught workshops in 13 countries and the UN. Tomer holds a master's degree in Human Factors in Information Design from Bentley University in Waltham, Massachusetts.