Igniting business growth through UX  

In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t ― with their wallets. Organizations realize they need to adapt quickly but don’t know how or where to start.  

In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.  

You’ll discover:

• •  Why putting users at the center of strategy leads to an almost unfair competitive advantage 
• •  Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable 
• •  Common shortfalls that prevent organizations from reaping the value of experience design   
• •  27 proven “plays” from the UXReactor playbook to put concepts into practice 
• •  Game planning examples to execute at different levels of an organization 

A comprehensive and practical book for everyone involved in the transformation ― business leaders, design leaders, product managers, engineers, and designers ― User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers.