Optimize UX analytics for your design workflow and discover effective techniques and strategies to craft unforgettable, impactful user experiences

Key Features

• Enhance your understanding of qualitative and quantitative analysis for successful UX projects
• Apply design thinking and use surveys, interviews, and UX analytics tools for better product design
• Overcome bottlenecks and challenges at each stage of the user experience

Book Description

UX analytics is a field that recognizes the significance of understanding human behavior and emotions in designing user experiences. It goes beyond mere metrics and embraces a people-centric approach. With the help of this comprehensive guide, you'll acquire essential skills, knowledge, and techniques to establish a top-notch UX analytics practice.

Unleashing the Power of UX Analytics will equip you with the strategies and tactics necessary to effectively collect, analyze, and interpret data, empowering you to make informed decisions that enhance the overall user experience. It emphasizes the importance of empathy in comprehending user needs and desires, enabling you to create meaningful and impactful design solutions. As you advance, this book walks you through the entire UX analytics process, from setting goals and defining key performance indicators (KPIs) to implementing various research methods and tools. You'll gain insights into user interview best practices, usability testing, and techniques for gathering qualitative and quantitative data.

Armed with the knowledge of data analysis and interpretation, you'll be able to uncover patterns, trends, and user preferences to make data-driven decisions.

What you will learn

• Understand the significance of analytics in successful UX projects
• Apply design thinking as a problem-solving tool in a UX practice
• Explore taxonomies, dashboards, KPIs, and data visualizations to understand data enterprise in depth
• Discover key considerations to determine which UX analytics tools are best for your projects
• Craft a North Star statement and understand how it guides your work
• Design and deliver the best research findings collateral
• Get to grips with heuristics and performing the effective evaluations

Who this book is for

This book is for product managers, UX researchers, designers, and anyone involved in UX and business development, both in management roles and as individual contributors. If you are looking to master the methodologies, principles, and best practices for driving product design decisions through UX analytics, this book is absolutely the right pick for you. While a basic understanding of user experience principles is beneficial, it is not a prerequisite, as everything you need to know will be explained.

Table of Contents

1. The Fundamentals of UX - A Brief Overview to Level set
2. Just What Do We Mean by Analytics?
3. Why analytics are important to successful UX projects
4. Achieving Success Through a Repeatable Process
5. Northstar Statement - Your Greenlit Marching Orders
6. Change Management - It's Not Just About the Systems, It's About the People
7. Design Thinking - The Core Problem Solving Tool in a UX Practice
8. Interviews & Personas - Best Practices for Quick and Efficient User Understanding
9. Surveys - A High Level, Broad Stroke Tool for Quick Direction
10. UX Metrics - The Story of Operational Measurement
11. Live By Your Data, Die By Your Data
12. The Tools It Takes to Gather and Consolidate Information

(N.B. Please use the Look Inside option to see further chapters)

Review

"I am delighted that Jeff has put this book together; it’s filled with deep insights into the UX discipline. It's not a high-level overview but rather a comprehensive guide to everything you need to know to help projects and the businesses they support succeed. From user research to design thinking to analytics, Jeff covers it all"

Travis Wissink, Sr. Director, GE Aerospace

About the Author

An honors graduate of design school FIT, Jeff began his international career designing clothing and textile lines, one with a former classmate that showed in NYC to global acclaim. A downturn in the clothing industry saw him go back to school to study technology and it's there that he's stayed, working his way up from designing small websites to leading UX teams for enterprises across the globe. He’s logged many miles on jets crisscrossing the planet to teach Design Thinking and help companies discover new ways to UX analytics to serve users and customers. Jeff currently lives in Cincinnati, OH where he continues his work in the UX field, while he paints, publishes, and teaches UX.