UX theory and UX practice can be two different worlds.
We have user-centered design and design thinking taught in traditional UX programs. We have the fast-paced principles of Agile UX and Lean UX. And we have all the endless techniques in between that help us move from idea to validated design.

What actually works? How do UX professionals and leaders really practice their craft in successful companies? In this guide, we’ll lift the curtain on UX design within some of today’s most successful companies. You’ll see a wide spectrum of UX processes ranging from informal activities to highly structured design techniques.

As the co-founder of UXPin (a collaborative design platform), I’ve spoken with hundreds of from startups to large corporations to learn
about their processes. I’ve seen that the best designers aren’t a slave to a single process. They build up a large toolbox of skills and processes, but they always adapt to the specific project constraints, user goals, and business goals.