The Power of Minds Over Markets
Richard L. Peterson

#Trading
#Markets
In his debut book on trading psychology, Inside the Investor’s Brain, Richard Peterson demonstrated how managing emotions helps top investors outperform. Now, in Trading on Sentiment, he takes you inside the science of crowd psychology and demonstrates that not only do price patterns exist, but the most predictable ones are rooted in our shared human nature.
Peterson’s team developed text analysis engines to mine data - topics, beliefs, and emotions - from social media. Based on that data, they put together a market-neutral social media-based hedge fund that beat the S&P 500 by more than twenty-four percent―through the 2008 financial crisis. In this groundbreaking guide, he shows you how they did it and why it worked. Applying algorithms to social media data opened up an unprecedented world of insight into the elusive patterns of investor sentiment driving repeating market moves. Inside, you gain a privileged look at the media content that moves investors, along with time-tested techniques to make the smart moves―even when it doesn’t feel right. This book digs underneath technicals and fundamentals to explain the primary mover of market prices - the global information flow and how investors react to it. It provides the expert guidance you need to develop a competitive edge, manage risk, and overcome our sometimes-flawed human nature.
Learn how traders are using sentiment analysis and statistical tools to extract value from media data in order to:
Trading on Sentiment deepens your understanding of markets and supplies you with the tools and techniques to beat global markets― whether they’re going up, down, or sideways.
Table of Contents
Part 1 Foundations
Chapter 1 Perception and the Brain
Chapter 2 Mind and Emotion
Chapter 3 Information Processing
Chapter 4 Sentimental Markets
Chapter 5 Finding Signal in the Noise
Part 2 Short-term Patterns
Chapter 6 Information Impact
Chapter 7 Daily Reversals
Chapter 8 Weekly Deceptions
Chapter 9 The Only Thing to Fear
Chapter 10 Buy on the Rumor
Part 3 Long-term Patterns
Chapter 11 Trends and Price Momentum
Chapter 12 Value Investing
Chapter 13 Anger and Mistrust
Chapter 14 The Psychology of Leadership
Chapter 15 Navigating Uncertainty
Part 4 Complex Patterns and Unique Assets
Chapter 16 Optio na lity
Chapter 17 Blowing Bubbles
Chapter 18 Timing Bubble Tops
Chapter 19 Commodity Sentiment Ana lysis
Chapter 20 Curre ncy Cha racteristics
Chapter 21 Economic Indicators
Chapter 22 Sent iment Regimes
Part 5 Managing the Mind
Chapter 23 Mental Hygie ne
About the Author
Richard L. Peterson MD works at the intersection of mind and markets. As CEO of the MarketPsych group of companies (www.marketpsych.com) he directs a team incorporating psychological insights to improve individual investment decisions (MarketPsych), develop market-beating investment strategies (MarketPsy Capital LLC), provide the global standard in media sentiment data (MarketPsych Data LLC), and strengthen client relationships (MarketPsych Insights LLC).
Called "Wall Street's Top Psychiatrist" (Associated Press), his financial psychology research has been published in leading academic journals, textbooks, and profiled in the financial media including NPR, CNBC, the Wall Street Journal, the Financial Times, and the BBC. His book, "Inside the Investor's Brain" (Wiley, 2007), was praised as "outstanding" and a "seminal text" by Barrons. With Frank Murtha PhD he co-authored "MarketPsych: How to Manage Fear and Build Your Investor Identity" (Wiley, 2010). Both books were named top financial books of their respective years by Kiplinger's. His new book "Trading on Sentiment" was published in March 2016 and is slated to be released in Chinese and Japanese in coming months.
Dr. Peterson earned cum laude degrees in electrical engineering, arts, and medicine (MD) from the University of Texas, performed post-graduate neuroeconomics research at Stanford University, and is Board-certified in psychiatry. He lives in California with his family.









