Discover what the metaverse can do for your business by exploring AR and VR, core support technologies, and use cases, while developing an understanding of its benefits, dangers, and future

Key Features

• Understand the metaverse and learn how augmented reality and virtual reality are integral to it
• Get a solid understanding of core metaverse technologies
• Become a metaverse business thought leader by learning from real-world use cases

Book Description

“The metaverse” has become a widely known term within a very short time span. The Immersive Metaverse Playbook for Business Leaders explicitly explains what it really refers to and shows you how to plot your business road map using the metaverse.

This book helps you understand the concept of the metaverse, along with the implementation of generative AI in it. You'll not only get to grips with the underlying concepts, but also take a closer look at key technologies that power the metaverse, enabling you to plan your business road map. The chapters include use cases on social interaction, work, entertainment, art, and shopping to help you make better decisions when it comes to metaverse product and service development. You’ll also explore the overall societal benefits and dangers related to issues such as privacy encroachment, technology addiction, and sluggishness. The concluding chapters discuss the future of AR and VR roles in the metaverse and the metaverse as a whole to enable you to make long-term business plans.

By the end of this book, you'll be able to successfully invest, build, and market metaverse products and services that set you apart as a progressive technology leader.

What you will learn

• Get to grips with the concept of the metaverse, its origin, and its present state
• Understand how AR and VR strategically fit into the metaverse
• Delve into core technologies that power the metaverse
• Dig into use cases that enable finer strategic decision-making
• Understand the benefits and possible dangers of the metaverse
• Plan further ahead by understanding the future of the metaverse

Who this book is for

If you are a C-suite technology and business executive, this book is for you. Investors, entrepreneurs, and other tech professionals will also find it beneficial. This book does not require any previous understanding of the metaverse or immersive technologies.

Table of Contents

1. The What and Why of the Metaverse
2. Augmented Reality Status Quo
3. Where Is Virtual Reality Heading?
4. The Value of Using 3D Visuals to Interact
5. Understanding Perception Technologies
6. The Different Types of Computing Technologies
7. Where Are APIs Needed
8. Making and Using 3D Models and Integrating 2D Content
9. Understanding User Experience Design and User Interface
10. New Ways of Social Interaction
11. Virtual and Onsite Work
12. 3D and 2D Content Forms and Creation
13. Retail Experiences
14. Benefits and Possible Dangers Reframed
15. Future Vision

About the Author

Irena Cronin is the SVP of product for DADOS technology which is creating a data analytics and visualization platform for the Apple Vision Pro. She is also the CEO of Infinite Retina which provides research to help companies develop and implement AI, AR, and other new technologies for their businesses. Prior to this, she worked for several years as an equity research analyst and gained extensive experience in evaluating both public and private companies. Cronin has a joint MBA/MA from the University of Southern California and an MS with distinction in management and systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in economics (summa cum laude).

Robert Scoble has coauthored four books on technology innovation - each a decade before the said technology went completely mainstream. He has interviewed thousands of entrepreneurs in the tech industry and has long kept his social media audiences up to date on what is happening inside the world of tech, which is bringing us so many innovations. Robert currently tracks the AI industry and is the host of a new video show, Unaligned, where he interviews entrepreneurs from the thousands of AI companies he tracks as head of strategy for Infinite Retina.