Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

Contents

Chapter 1: Basic Principles

Chapter 2: The Craft of Content Strategy

Chapter 3: Tools and Techniques

About the Author

Erin Kissane is a content strategist and editor based in New York City and Portland, Oregon. She was an editor at A List Apart magazine for nearly ten years, and has also been a freelance book editor and the editorial director of Happy Cog Studios. In 2011, she joined content strategy consultancy Brain Traffic, where she leads content projects and eats cake. When not working, Erin indulges her greed for books and coffee and writes about speculative and modernist fiction from the 1920s and 30s. She blogs at Incisive.nu.