The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

“Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

Table of Contents

PART I: The DNA of a Personal Brand

CHAPTER 1—Why Brand Yourself?

CHAPTER 2—How Personal Branding Works

CHAPTER 3—Getting and Keeping the Cream of the Crop

PART II: The Brand with Three Brains

CHAPTER 4—Specialize or Spend

CHAPTER 5—Branding Channels

CHAPTER 6—Creating Customer Delight

PART III: Anatomy of a Personal Brand

CHAPTER 7—Brand Identity

CHAPTER 8—Personal Brochure and Personal Postcard

CHAPTER 9—The Internet

CHAPTER 10—Public Relations and Community Outreach

CHAPTER 11—Networking and Referrals

CHAPTER 12—Advertising

PART IV: It’s Alive! Bringing Your Brand to Life in 12 Months

CHAPTER 13—Create Your Branding Strategy

CHAPTER 14—Launch Your One-Year Branding Plan

CHAPTER 15—Maintaining and Defending Your Brand

About the Author

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.