Table of Contents

PART 1 Overview of Strategic Management

Chapter 1 The Nature of Strategic Management

THE COHESION CASE: COCA-COLA COMPANY, 2018

PART 2 Strategy Formulation

Chapter 2 Business Vision and Mission

Chapter 3 The External Assessment

Chapter 4 The Internal Assessment

Chapter 5 Strategies in Action

Chapter 6 Strategy Analysis and Choice

PART 3 Strategy Implementation

Chapter 7 Implementing Strategies: Management and Marketing Issues

Chapter 8 Implementing Strategies: Finance and Accounting Issues

PART 4 Strategy Evaluation and Governance

Chapter 9 Strategy Evaluation and Governance

PART 5 Key Strategic-Management Topics

Chapter 10 Business Ethics, Environmental Sustainability, and Corporate Social Responsibility

Chapter 11 Global and International Issues

PART 6 Strategic-Management Case Analysis

How to Prepare and Present a Case Analysis

About the Author

Fred R. David is the author of three mainstream strategic management textbooks that have been used at more than 400 colleges and universities, including Harvard University and Duke University. Translated and published in six foreign languages. Dr. David’s books have led the field of strategic management for more than a decade in providing an applications/practitioner approach to the discipline. Dr. David provides strategic planning assistance to businesses worldwide through his www.checkmateplan.com and www.strategyclub.com web sites. Dr. David is the author of nearly 200 referred publications, including many articles in prestigious journals. Dr. David is also interested in history and has written several books that can be viewed at the www.oceanislehistory.com web site.