All the essential information in one place

Starting a Business All-in-One For Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. With content compiled from over ten best-selling For Dummies books, this guide will help with every part of starting your own business―from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide. This book covers the foundations of accounting, marketing, hiring, and achieving success in the first year of business in any industry. You'll find toolkits for doing all the paperwork, plus expert tips for how to make it work, even when the going is rough.

• Access six books in one, covering the whole process of starting and running a new business
• Learn how to easily jump the hurdles that many new business owners face
• Tackle taxes, determine the best business model for you, and create a solid plan
• Keep the engine running with marketing tips, accounting ideas, and the basics on how to be a manager
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This book is perfect for any new or veteran entrepreneur looking to build a business from the ground up.

Table of Contents

Book 1: Moving from Idea to Reality

CHAPTER 1: Your Business in Context

CHAPTER 2: Refining and Defining Your Business Idea

CHAPTER 3: Creating a Business Model

CHAPTER 4: Finding Your Target Market

CHAPTER 5: Considering a Franchise

Book 2: Planning for Your Business

CHAPTER 1: Writing a Business Plan

CHAPTER 2: Finding the Funding

CHAPTER 3: Setting Your Franchise’s Wheels in Motion

CHAPTER 4: Starting a Home-Based Business

CHAPTER 5: Creating an Online Presence for Your Business

CHAPTER 6: Starting with the Right Legal Structure

Book 3: Handling Your Finances

CHAPTER 1: Setting Up the Books

CHAPTER 2: Reporting Profit or Loss in the Income Statement

CHAPTER 3: Reporting Financial Condition in the Balance Sheet

CHAPTER 4: Reporting Cash Sources and Uses in the Statement of Cash Flows

CHAPTER 5: Controlling Costs and Budgeting

CHAPTER 6: Satisfying the Tax Man

Book 4: Managing Your Business

CHAPTER 1: Tackling the Hiring Process

CHAPTER 2: Setting Goals

CHAPTER 3: Embracing Corporate Social Responsibility

CHAPTER 4: Managing with Technology

CHAPTER 5: Delegating to Get Things Done

Book 5: Marketing and Promotion

CHAPTER 1: Optimizing Your Marketing Program

CHAPTER 2: Laying a Foundation for Growth

CHAPTER 3: Taking Stock of Your Business Image

CHAPTER 4: Forging Your Brand

CHAPTER 5: Creating Marketing Communications That Work

CHAPTER 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest

Book 6: Staying in Business

CHAPTER 1: Developing Employees through Coaching and Mentoring

CHAPTER 2: Keeping Your Customers Loyal

CHAPTER 3: Cultivating a Growing Business

About the Authors

Eric Tyson, MBA, has been a personal finance writer, lecturer, and counselor for the past 25+ years. He is the author or coauthor of numerous For Dummies bestsellers on personal finance, investing, and home buying.

Bob Nelson, PhD, is considered one of the world’s leading experts on employee engagement, recognition, and rewards. He is president of Nelson Motivation, Inc., a management training and consulting company that helps organizations improve their administration practices, programs, and systems.