"Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth

"Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience." Nir Eyal, bestselling author of Hooked and Indistractable

Just like dating, your company's growth depends on first impressions.

If you've been in the SaaS space for some time, you're probably all too familiar with these problems:

• Free accounts don’t convert to paid nearly as often as you would like.
• A large chunk of users never get to experience the full value of the product.
• Your platform is littered with dead accounts that are taking up valuable space.

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves.

They expect the product to be intuitive. Easy. And fast.

What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

So, if their first date with your product is anything but silky-smooth, you risk losing out to the competition. Add to that a few, unfairly poor reviews and you’ll be more than just stuck.

In this book, you’ll learn the simple 6-step strategy used by giants like Mixpanel, Ubisoft, and Outsystems that will get you more loyal clients in a fraction of the time.

Best of all, it’s a process that will easily become second nature.

Learn how to:

• Grab your customers’ attention from the get-go.
• Make it easier for users to get good at using your product so they are more likely to use it.
• Match value with behaviors and get users addicted to your product.
• Win loyalty and praise by making clients feel like a VIP.
• Involve sales and high-touch support in the onboarding process.
• Rinse and repeat, and watch your business grow while you sleep.

Get this right and your new users will thrive with your product, and become lifelong customers.

Table of Contents

Part I. The Onboarding Fundamentals

1. User Onboarding – Your Product’s First Impression

2. The Crux of The Product-Led Growth Strategy

3. An Overview of the EUREKA Framework

Part II. The EUREKA Framework

4. Establish an Onboarding Team

5. Understand Your Users’ Desired Outcomes

6. Refine Your Onboarding Success Milestones

7. Evaluate Your Onboarding Path

8. Keep New Users Engaged

9. Apply the Changes and Repeat

Part III. The Next Steps

10. Sales-Assisted User Onboarding

11. Where Do We Go From Here?

"For most SaaS companies, the real growth problem starts when people sign up and don't stick around. This is usually an onboarding problem, and it's often the biggest weakness for most businesses. Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding."-- SEAN ELLIS, Founder of GrowthHackers.com and Author of Hacking Growth "Before you can get users HOOKED on your product, you have to first ensure they start using it. Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect onboarding experience." -- NIR EYAL, bestselling author of Hooked and Indistractable "There are countless resources out there that teach the fundamentals and best practices of user onboarding. Where Product-Led Onboarding really shines is its attention to the operational aspect of making those changes: how to get buy-in, how to form your team, how to run an onboarding optimization project successfully. It's a tactical primer for those who care about improving their product's onboarding experience and now need to get their organization moving in the right direction."-- CLAIRE SUELLENTROP, SaaS Growth Advisor and former Head of Marketing at Calendly "Your product's growth depends on how successful you are in onboarding new users. This book offers a specific, detailed, and useful approach to improving your product's onboarding. It should be on every product and marketing leader's reading list."-- HITEN SHAH, Co-Founder of FYI, Crazy Egg, and KISSmetrics

About the Author

Ramli John is the Managing Director at ProductLed, where he works with companies to accelerate their growth. An educator at heart, he has helped to train hundreds of the world's fastest-growing product-led companies to level up their user onboarding experience to turn more users into lifelong customers. Ramli holds a Bachelor of Mathematics Degree from the University of Waterloo and an MBA from Richard Ivey School of Business. He's a seasoned podcast host, first with the Growth Marketing Today show and now with the Product-Led Podcast, interviewing top product and marketing leaders such as Sean Ellis, April Dunford, and Hiten Shah.