This invaluable addition to any data scientist's library shows you how to apply the R programming language and useful statistical techniques to everyday business situations as well as how to effectively present results to audiences of all levels. To answer the ever-increasing demand for machine learning and analysis, this new edition boasts additional R tools, modeling techniques, and more.

Practical Data Science with R, Second Edition takes a practice-oriented approach to explaining basic principles in the ever-expanding field of data science. You'll jump right to real-world use cases as you apply the R programming language and statistical analysis techniques to carefully explained examples based in marketing, business intelligence, and decision support.