Typography is your design's voice and the most powerful tool you have to communicate with your readers. Learn how to wield type with care and wit: how to evaluate typefaces, consider technical constraints, create flexible typographic systems, and put together your own collection of favorite faces.

Jason Santa Maria wants you to see type beyond code or flourishes. You'll discover how typography shapes the way we read and how you can adapt the craft's practices for the screen. So go ahead. Choose, combine, and set typefaces with ease-and invite readers in.

Table of Contents

Chapter 1 How We Read

Chapter 2 How Type Works

Chapter 3 Evaluating Typefaces

Chapter 4 Choosing and Pairing Typefaces

Chapter 5 Typographic Systems

Chapter 6 Composition

About the Author

Jason Santa Maria is a multidisciplinary design and product leader with a deep love for letters. He's cofounder of A Book Apart; and the founder of Typedia. Previously, he served as the vice president of AIGA/NY and as the creative director for A List Apart and Typekit. He has designed websites that balance beauty and usability for clients such as AIGA, The Chicago Tribune, Housing Works, Miramax Films, The New York Stock Exchange, PBS, The United Nations, and WordPress. Jason teaches web typography on Skillshare and discusses design on his award-winning website.