Our industry’s long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and co-creator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile—and improve your non-mobile design, too!

Table of Contents

Why Mobile First?

1-Growth

2-Constraints

3-Capabilities

How to go Mobile?

4-Organization

5-Actions

6-Inputs

7-Layout

About the Author

Luke was Co-founder and Chief Product Officer (CPO) of Bagcheck (http://bagcheck.com/) which was acquired by Twitter, Inc., just nine months after being launched publicly. Prior to this, Luke was an Entrepreneur in Residence (EIR) at Benchmark Capital and the Chief Design Architect (VP) at Yahoo! Inc. where he worked on product alignment and forward-thinking integrated customer experiences on the web, mobile, TV, and beyond. Luke is the author of two popular web design books— Web Form Design (Rosenfeld Media, 2008) and Site-Seeing: A Visual Approach to Web Usability (Wiley, 2002)—and many articles about digital product design and strategy. He is also a top-rated speaker at conferences and companies around the world, and a Co-founder and former Board member of the Interaction Design Association (IxDA). Previously, Luke was the Lead User Interface Designer of eBay Inc.’s platform team, where he led the strategic design of new consumer products (such as eBay Express and Kijiji) and internal tools and processes. He also founded LukeW Ideation & Design (http://www.lukew.com/), a product strategy and design consultancy; taught graduate interface design courses at the University of Illinois; and worked as a Senior Interface Designer at the National Center for Supercomputing Applications (NCSA), the birthplace of the first popular graphical web browser, NCSA Mosaic.