How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task―until now.

With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers―to usher in the new age of Autonomous Marketing.

• Learn how AI and automation can support the customer acquisition efforts of a Lean Startup
• Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers
• Explore ways to use AI for marketing purposes
• Understand the key metrics for determining the growth of your startup
• Determine the right strategy to foster user acquisition in your company
• Manage the increased complexity and risk inherent in AI projects

From the Preface

Launching and growing a new startup has always been a challenging endeavor. It requires most entrepreneurs and leaders to be open to trying new and innovative approaches to increase the odds of success—and that involves risk.

You can increase your chances for success by simply taking a rational and methodical approach to finding the best strategy for running the business. The Lean Startup movement has been one of the most successful systematic approaches to date. It has been widely adopted across the globe, changing the way startups are built and new products are launched.

The best growth teams in the world use the same approach to iterative learning by continuously running experiments for customer acquisition. They take the same logical approach to testing and tweaking their efforts to make the business grow as fast as possible.

Today, artificial intelligence, sensors, and digital platforms have created enormous opportunity for learning faster than ever before. Competing on the rate of learning will become the key difference between the startups that succeed and those that fail. Companies that embrace Lean AI will be able to test, learn, and iterate radically faster, raising the competitive bar for learning.

By taking the wisdom outlined by Eric Ries in The Lean Startup into the golden dawn of artificial intelligence, we can radically improve our chances of successful outcomes.

This book provides practical advice on how you can scale up growth significantly faster when your company combines a Lean, nimble team with the judicious use of artificial intelligence and automation. It provides a pragmatic road map for growth in the age of intelligent machines. It’s an essential, modern guide any business can use to better understand how to measure and manage marketing in the era of big data. I wrote this book based on my personal experience on what it takes to build and leverage an “intelligent machine” to turbocharge your business growth and outsmart your competitors.

Who This Book Is For

This book is for any business entrepreneur, leader, executive, or investor who wants the competitive edge to scale up their customer acquisition growth better, smarter & faster than the incumbents. Likewise, aspiring or experienced founders, CEOs, marketing executives, venture capitalists, and heads of growth & user acquisition, as well as key members on their teams, will benefit from reading it.

Review

"I have no doubt that AI will continue to drive tremendous transformation in digital marketing. 'Lean AI' enables companies to view these dramatic changes as real opportunities." - Oren Kaniel, CEO, AppsfFlyer

"The Lean AI gives companies a pragmatic road map for growth in the new age of learning machines." - Jim Calhoun, CEO, Nectar9

"The Lean AI helps bring this potential of predictive analytics into focus with practical steps for embracing the power of data." - Naomi Pilosof Ionita, Partner, Menlo Ventures

"The Lean AI is required reading for any marketing professional looking to turbocharge growth in an age of artificial intelligence and big data." - Erik Qualman, #1 Bestselling Author of Socialnomic

"Lean AI is a must-read for any growth team that's mastered the iterative approach of The Lean Startup and wants to drive further growth with AI." - Momchil Kyurkchiev, CEO and Cofounder, Leanplum

"Lomit has written a great guide to the online marketing concepts your startup needs for successful growth." - Dan Olsen, Author of The Lean Product Playbook

About the Author

Lomit Patel is the Vice President of Growth at IMVU, responsible for user acquisition, retention, and monetization. Prior to IMVU, Lomit managed growth at early stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired by Apple), and Earthlink. Lomit is a public speaker, author, advisor, and recognized as a Mobile Hero by Liftoff. To learn more or to get in touch with Lomit, visit lomitpatel.com.