The New York Times best seller by the acclaimed, best-selling author of Start With Why and Together Is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the Workplace" (150+ million views).

Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things.

In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation, and failure. Why?

The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort - even their own survival - for the good of those in their care.

Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside.

Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

Table of Contents

PART 1: OUR NEED TO FEEL SAFE

1 Protection from Above

2 Employees Are People Too

3. Belonging

4. Yeah, but. . .

PART 2: POWERFUL FORCES

5. When Enough Was Enough

6. E.D.S.O.

7. The Big C

8. Why We Have Leaders

PART 3: REALITY

9. The Courage to Do the Right Thing

I0. 10. Snowmobile in the Desert

PART 4: HOW WE GOT HERE

11. The Boom Before the Bust

12 The Boomers All Grown Up

PART 5: THE ABSTRACT CHALLENGE

13. Abstraction Kills

14. Modern Abstraction

15. Managing the Abstraction

16. Imbalance

PART 6: DESTRUCTIVE ABUNDANCE

17. Leadership Lesson 1: So Goes the Culture, so Goes the Company

18. Leadership Lesson 2: So Goes the Leader, so Goes the Culture

19. Leadership Lesson 3: Integrity Matters

20. Leadership Lesson 4: Friends Matter

21. Leadership Lesson 5: Lead the People, Not the Numbers

PART 7: A SOCIETY OF ADDICTS

22. At the Center of All Our Problems Is Us

23. At Any Expense

24. The Abstract Generation

PART 8: BECOMING A LEADER

25. Step 12

26. Shared Struggle

27. We Need More Leaders

About the Author

Simon Sinek is an optimist, teacher, writer, and worldwide public speaker. His first four books --Start With Why, Leaders Eat Last, Together is Better, and Find Your Why -- have been national and international bestsellers. His first TED talk, based on Start With Why, is the third most-viewed TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.