​The step-by-step guide for gym owners to learn how to get more clients, how to make more per client, and how to keep them for life. This is the culmination of lessons learned while helping over 2,500 gyms find massive success in a crowded and commoditized industry. Straight from the most profitable gym owners (over 7-figures a year), the insights collected here are straight to the point, with no fluff.

Table of Contents

Section I: Acquisition: Get More Clients

1. The Broken “Sell Your Soul” Acquisition Problem

2. A Client-Acquisition Model That Works

3. Get Paid To Acquire Customers

4. Get Them To Show Up

5. Get Them To Buy

6. The C-L-O-S-E-R Formula

Section II: Ascension: Make More Profit

7. The Broken Profit Model

8. Price-Profit Levers

9. Capacity-Profit Levers

10. The Overhead Lever

11. Your New Gym On Paper

12. Making The Shift

Section III: Retention: Get Them To Buy More

13. Attrition: The Hole-In-The-Bucket Problem

14. How Retention Multiplies Revenue

15. PROCESS: How To Give Consistently Amazing Customer Experiences

16. PROCESS: The Five Horsemen Of Retention

17. PEOPLE: How To Build Your Dream Team

18. PEOPLE: Communication Cycles And Cadences

19. PEOPLE: Five Things Every Role In Your Gym Needs

20. PRODUCT: How To Motivate Unmotivated Trainers

21. PRODUCT: How To Run An Amazing Session Every Time

Section IV: Baking The Cake

22. The Wedding Cake Gym Profit Model

23. Tier 1: Large-Group Training

24. Tier 2: Semi-Privates (1-On-4)

25. Tier 3: Supplement Sales

26. Sprinkles: Internal Plays

About the Author

Alex Hormozi is an entrepreneur, investor, and author of three bestselling books. He and his wife Leila are managing partners of Acquisition. com, a private equity firm that invests in cash flow positive, founder-owned businesses. Their portfolio companies generate over 200 Million Dollars annually as of 2024. Their initial success came from packaging and licensing their boutique gym model to 5000+ gyms worldwide, followed by launching complementary supplement and software companies. In 2021, they sold a 66% stake to American Pacific Group at 46.2 Million Dollar valuation.

The couple now focuses on making real business education accessible to everyone through social media content, books, and free courses for entrepreneurs.

Alex's books, including "100M Offers: How to Make Offers So Good People Feel Stupid Saying No," have sold over 1,000,000+ copies around the world. In their spare time, Alex and his wife still enjoy training at hardcore gyms and fending off death one workout at a time.