A Manager's Guide to Knowing What the Numbers Really Mean
Karen Berman, Joe Knight

#Financial
#Intelligence
#Manager
#Costs
#Expenses
#Profit
#ROI
#Investor
#Cash
The book Inc. magazine calls one of "the best, clearest guides to the numbers" on the market.
Inc. magazine calls it one of "the best, clearest guides to the numbers" on the market. Readers agree, saying it's exactly "what I need to know" and calling it a "must-read" for decision makers without expertise in finance.
Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbers--helping them to understand not only what the numbers really mean, but also why they matter.
This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business. It also addresses issues that have become even more important in recent years--including questions around the financial crisis and those around broader financial and accounting literacy.
Accessible, jargon-free, and filled with entertaining stories of real companies, Financial Intelligence gives nonfinancial managers the confidence to understand the nuance beyond the numbers--to help bring everyday work to a new level.
Table of Contents
Part 1: The Art of Finance (and Why It Matters)
Chapter 1: You Can't Always Trust the Numbers
Chapter 2: Spotting Assumptions, Estimates, and Biases
Chapter 3: Why Increase Your Financial Intelligence?
Chapter 4: The Rules Accountants Follow--and Why You Don't Always Have To
Part 1 Toolbox
Part 2: The (Many) Peculiarities of the Income Statement
Chapter 5: Profit Is an Estimate
Chapter 6: Cracking the Code of the Income Statement
Chapter 7: Revenue
Chapter 8: Costs and Expenses
Chapter 9: The Many Forms of Profit
Part 2 Toolbox
Part 3: The Balance Sheet Reveals the Most
Chapter 10: Understanding Balance Sheet Basics
Chapter 11: Assets
Chapter 12: On the Other Side
Chapter 13: Why the Balance Sheet Balances
Chapter 14: The Income Statement Affects the Balance Sheet
Part 3 Toolbox
Part 4: Cash Is King
Chapter 15: Cash Is a Reality Check
Chapter 16: Profit Does Not Equal Cash
Chapter 17: The Language of Cash Flow
Chapter 18: How Cash Connects with Everything Else
Chapter 19: Why Cash Matters
Part 4 Toolbox
Part 5: Ratios: Learning What the Numbers Are Really Telling You
Chapter 20: The Power of Ratios
Chapter 21: Profitability Ratios
Chapter 22: Leverage Ratios
Chapter 23: Liquidity Ratios
Chapter 24: Efficiency Ratios
Chapter 25: The Investor's Perspective
Part 5 Toolbox
Part 6: How to Calculate (and Really Understand) Return on Investment
Chapter 26: The Building Blocks of ROI
Chapter 27: Figuring ROI
Part 6 Toolbox
Part 7: Applied Financial Intelligence: Working Capital Management
Chapter 28: The Magic of Managing the Balance Sheet
Chapter 29: Your Balance Sheet Levers
Chapter 30: Homing In on Cash Conversion
Part 7 Toolbox
Part 8: Creating a Financially Intelligent Company
Chapter 31: Financial Literacy and Corporate Performance
Chapter 32: Financial Literacy Strategies
Chapter 33: Financial Transparency: Our Ultimate Goal
Part 8 Toolbox
"Nonfinancial managers will appreciate this nontechnical, in-depth guided tour through financial statements and financial concepts and analysis. -- Choice Magazine
Karen Berman and Joseph Knight are the founders of the Los Angeles-based Business Literacy Institute. They train managers at organizations such as American Express, P&G, Pacific Life, GM and Tyco International. They have been interviewed in a wide range of print media including BusinessWeek, USA Today and the Los Angeles Times.









