Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.

Table of Contents

1. Emotional Design
2. Designing for Humans
3. Personality
4. Emotional Engagement
5. Overcoming Obstacles
6. Forgiveness
7. Risk and Reward

About the Author

Aarron Walter (http://aarronwalter.com) is the lead user experience designer for MailChimp, where he socializes with primates and ponders ways to make interfaces more human. In a past life, Aarron spent ten glorious years teaching budding web designers at colleges around the US. Today, he channels his passion for education through The Web Standards Project’s InterACT curriculum (http://interact. webstandards.org). Aarron lives with his wife and son in Athens, Georgia, and is a wannabe barista.