Designing great digital products is well documented, but for the first time we get to hear insider secrets from the leaders/founders themselves on how those companies are built and nurtured—and how that leads to financial and market success. By combining expert narrative, in-depth interviews, and survey results, this book explores the behind-the-scenes strategies and tactics of how these leaders get to, and stay at, the top of this innovative exciting industry. This is actionable advice for design managers and readers to implement in their own project, team, or business.

About the Author

The CEO and Co-Founder of Boston-Based User Experience Agency Fresh Tilled Soil, Richard wears the strategic hat around the office. He's worked his way up the web marketing food chain, starting with online ad sales at MultiChoice, Africa’s largest TV and Internet media business. Richard was in the thick of it during the heady dot-com years, founding Acceleration, an international e-marketing business headquartered in London. He has never met a whiteboard he didn't like.