Insights and Strategies from CDOs on the Frontlines of Innovation
Jaleh Afshar

#CDOs
#Strategies
#Innovation
#Work
Meet the creative minds shaping our world in Chief Design Officers at Work, the captivating new addition to the acclaimed At Work series from Apress. Explore the realm of design management, unveiling unique perspectives, strategies, and innovative approaches to building businesses with design in mind.
Through a collection of insightful interviews, gain an illuminating glimpse into the daily lives, challenges, and triumphs of prominent design executives from various industries, spanning zero-to-one products to established brands.
Each of these design experts have played a pivotal role in shaping design-driven approaches, leading to groundbreaking industry evolutions and market disruption. The remarkable stories and insights from these visionaries reveal how design-led thinking can be a powerful catalyst for driving bottom line success. From building user-centric products to creating cohesive brand experiences, these design leaders demonstrate the transformative impact design can have on business outcomes.
Readers who are design practitioners, launching their own startup, revitalizing an existing product, or established executives will find invaluable lessons and inspiration within these pages.
What You Will Learn
How design leaders navigate complex business landscapes to craft compelling user experiences and brand strategies
Valuable insights and practical advice that can elevate their own practice
How to make a lasting impact in your industry as a designer
Who This Book is For
Whether you're a seasoned executive seeking fresh inspiration or an aspiring design practitioner eager to glean wisdom from the best in the field, Chief Design Officers at Work is an indispensable guide for anyone in the design field.
Table of Contents
Chapter 1: Anand Jha
Chapter 2: Andrea Mangini
Chapter 3: Anita Patwardhan Butler
Chapter 4: Baylie Brenner-Bruzgis
Chapter 5: Bernadette Irizarry
Chapter 6: Chooake Wongwattanasilpa
Chapter 7: Chris No
Chapter 8: Christie Fremon
Chapter 9: Courtney Allison Brown
Chapter 1 0: Daisuke Sakai
Chapter 11: Geunbae "GB" Lee
Chapter 12: Gianluca Brugnoli
Chapter 13: Helena Seo
Chapter 14: Joann Wu
Chapter 1 5: Josh Mahoney
Chapter 16: Linda Sum
Chapter 17: Lissette Sotelo Parr
Chapter 18: Michael Nitsopoulos
Chapter 19: Mig Reyes
Chapter 20: Mohammed Adib
Chapter 21: Olatunji Saliu
Chapter 22: Payam Tabrizian
Chapter 23: Ruchi Batra
Chapter 24: Rufei Fan
Chapter 25: Ryan Leffel
Chapter 26: Saurabh Soni
Chapter 27: Temilola Oyenuga
Chapter 28: Uday Shankar
Chapter 29: Wendy Owen
For over 18 years, Jaleh Afshar has been responsible for shipping large-scale mobile, web, voice, and AR experiences and leading product design teams. Currently a Director of Design at Meta, she has taught courses, led workshops, and published on various creative industry topics. She lives in Menlo Park, California.









