For courses on Business Intelligence or Decision Support Systems.

A managerial approach to understanding business intelligence systems.

To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

Table of Contents

Chapter 1: An Overview of Business Intelligence, Analytics, and Data Science

Chapter 2: Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization

Chapter 3: Descriptive Analytics II: Business Intelligence and Data Warehousing

Chapter 4: Predictive Analytics I: Data Mining Process, Methods, and Algorithms

Chapter 5: Predictive Analytics II: Text, Web, and Social Media Analytics

Chapter 6: Prescriptive Analytics: Optimization and Simulation

Chapter 7: Big Data Concepts and Tools

Chapter 8: Future Trends, Privacy and Managerial Considerations in Analytics