A balanced and holistic approach to business analytics

Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organizations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students' skills in the program and basic understanding of fundamental concepts.

Table of Contents

Part 1 Foundations of Business Analytics

Chapter 1 Introduction to Business Analytics

Chapter 2 Database Analytics

Part 2 Descriptive Analytics

Chapter 3 Data Visualization

Chapter 4 Descriptive Statistics

Chapter 5 Probability Distributions and Data Modeling

Chapter 6 Sampling and Estimation

Chapter 7 Statistical Inference

Part 3 Predictive Analytics

Chapter 8 Trendlines and Regression Analysis

Chapter 9 Forecasting Techniques

Chapter 10 Introduction to Data Mining

Chapter 11 Spreadsheet Modeling and Analysis

Chapter 12 Simulation and Risk Analysis

Part 4 Prescriptive Analytics

Chapter 13 Linear Optimization

Chapter 14 Integer and Nonlinear Optimization

Chapter 15 Optimization Analytics

Part 5 Making Decisions

Chapter 16 Decision Analysis