Are you a creative person, worried that AI will replace your creativity? This guide by Apple Certified Trainer Iain Anderson shows how to engage with AI as a powerful tool (not your replacement) across video, audio, text, and images.

Key Features

• Master AI-powered workflows for editing video, enhancing audio, and improving text and images
• Discover the potential of AI automation tools to make your creative workflow faster and more efficient
• Boost your creativity with a view to navigating ethical and copyright challenges

Book Description

AI for Creative Production is a practical, non-technical guide that helps digital creators, filmmakers, musicians, and writers embrace AI as a tool or collaborator—not a replacement.

Beginning with a clear foundation in how modern AI works and its ethical implications, the book offers a hype-free perspective, showing where AI is genuinely useful and where it’s not. It breaks AI into three accessible categories. Starting with Utility AI, tools that help organize and enhance your work, identify the best shots, select image elements, transcribe and search videos, clean audio, and summarize text.

You’ll then explore Generative AI, learning to create new text, images, video, and audio with creative control. GenAI doesn’t have to replace your work; you’ll discover tips for better prompting, tools for retouching, and fresh methods for brainstorming and ideation.

Finally, you’ll uncover the potential of Automation AI to help edit videos, process photos, and build scripts that streamline your creative workflows.

Packed with hands-on examples using accessible tools like Firefly, Runway, Sora, Photoshop, DaVinci Resolve, and ElevenLabs, this book equips you to integrate AI into your practice with clarity and confidence.

By the end, you’ll know how to get the best from AI while preserving the unique value of human creativity in an AI-driven world.

What you will learn

• Understand modern AI foundations and ethics
• Use AI to organize, classify, and improve media
• Apply AI to images, video, and audio enhancement
• Summarize, rewrite, and translate text effectively
• Generate new text, images, video, and audio
• Automate workflows with assistants and scripts
• Evaluate AI's role in professional creative practice
• Balance efficiency, originality, and ethical concerns

Who this book is for

This book is for creative professionals, photographers, digital creators, video editors, writers, and enthusiasts who want to understand and apply AI in their work. Readers should already be comfortable with digital creative tools in at least one medium and ready to explore more. Whether you’re seeking to enhance productivity, explore generative creativity, or navigate ethical questions, this book offers clear, practical guidance.

Table of Contents

Part 1: Introducing Al

Chapter 1: The Al Story So Far

Chapter 2: Ethical Implications of Al Use

Part 2: Utility Al

Chapter 3: Utility Al with Audio

Chapter 4: Utility Al with Images and Videos

Chapter 5: Utility Al with Text

Part 3: Generative Al

Chapter 6: Generative Al with Text

Chapter 7: Generative Al with Images

Chapter 8: Generative Al with Video

Chapter 9: Generative Al with Audio

Part 4: Automation Al

Chapter 10: Automation Al with Images

Chapter 11: Automation Al with Video

Chapter 12: Automation Al with Digital Assistants and Agents

Chapter 13: Unlock Your Exclusive Benefits

About the Author

Iain Anderson is an author, editor, director, videographer, programmer, animator, and educator based in Brisbane, Australia. An Apple Certified Trainer who helped to create the new Apple Certified Final Cut Pro exams and training curriculum, Iain regularly presents at conferences, is a Lead Trainer for macProVideo, and creates educational video content for CoreMelt and many other organizations.