Guinness World Record: Fastest Selling Non-Fiction Book in History

OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!!

This book will show you the art of getting more customers to spend more money faster.

If you have a business, this book will help you make more from it.

If you don’t have a business, this will help you start one.

If you have parents, this book will help you retire them.

If you have rivals, this book will help you beat them.

If you have monetary goals, this book will help you achieve them.

I’m not a happiness guru, a fitness guru, an investing guru, or anything else. But, I can show you how to accelerate cash flow in a business - in other words - get more customers to spend more money in less time (over & over again). I know because it’s all I’ve done in my adult career.

I crossed $100M net worth by age 31.

Today: I buy and scale companies at my family office Acquisition.com.

My side hustle: I make content showing how we do it.

My joke life goal is to be the most jacked billionaire.

My real-life goal is to die with nothing left to give.

A little more about the book if you want that…

A Money Model is a deliberate sequence of offers. It’s what you offer, when you offer, and how you offer it to make as much money as you can as fast as you can. Ideally, to make enough money from one customer to get and service at least two more customers in less than thirty days. And it rarely looks clean, but I break $100M Money Models into three stages:

Stage I: Get Cash - Attraction Offers get more customers for less

Stage II: Get More Cash - Upsell & Downsell Offers make more money from them faster

Stage III: Get The Most Cash - Continuity Offers maximize their total money spent

In real life, it happens like this...

First, I get customers reliably.

Then, I make sure they pay for themselves reliably.

Then, I make sure they pay for other customers reliably.

Then, I start maximizing each customer’s long-term value.

Then, I spend as many advertising dollars as I can to print as much money as possible.

This is my cookbook for making money.

It took me over a decade to learn all these tactics. It’ll take you three hours. Use responsibly. Enjoy.

If you want to learn more and make more money for your business...then ADD TO CART, use its contents, and see for yourself.

Disclaimer: This book is for educational purposes only and does not guarantee results. Business outcomes vary based on many factors outside the author’s control. Nothing herein should be taken as legal, financial, or professional advice. The author and publisher disclaim liability for any losses or decisions made from use of this material

Table of Contents

Section I. What’s a Money Model?

1. The Four Types of Offers That Make Money Models

Section II. Attraction Offers

2. Win Your Money Back

3. Giveaways

4. Decoy Offer

5. Buy X Get Y Free

6. Pay Less Now or Pay More Later

7. Free Goodwill Offer

8. Attraction Offers Conclusion

Section III. Upsell Offers

9. The Classic Upsell

10. Menu Upsell

11. Anchor Upsell

12. Rollover Upsell

13. Upsell Offers Conclusion

Section IV. Downsell Offers

14. Payment Plan Downsells

15. Trial with Penalty

16. Feature Downsells

17. Downsell Offers Conclusion

Section V. Continuity Offers

18. Continuity Bonus Offers

19. Continuity Discount Offers

20. Waived Fee Offer

21. Continuity Offers Conclusion

Section VI. Make Your Money Model

22. Ten Years in Ten Minutes

23. Final Thoughts

24. Free Goodies

About the Author

Alex Hormozi is an entrepreneur, investor, and author of three bestselling books. He and his wife Leila are managing partners of Acquisition. com, a private equity firm that invests in cash flow positive, founder-owned businesses. Their portfolio companies generate over 200 Million Dollars annually as of 2024. Their initial success came from packaging and licensing their boutique gym model to 5000+ gyms worldwide, followed by launching complementary supplement and software companies. In 2021, they sold a 66% stake to American Pacific Group at 46.2 Million Dollar valuation.

The couple now focuses on making real business education accessible to everyone through social media content, books, and free courses for entrepreneurs.

Alex's books, including "100M Offers: How to Make Offers So Good People Feel Stupid Saying No," have sold over 1,000,000+ copies around the world. In their spare time, Alex and his wife still enjoy training at hardcore gyms and fending off death one workout at a time.